IABC 2012: Day 4

icandiCQ strategist, Tracy Kirchhoffer is in Chicago attending the IABC 2012 World Conference. Day 4, brought the conference to a close with the theme of storytelling still being prominent. Interestingly, icandiCQ has been using storytelling for years, as a device to communicate a message effectively, for clients like Nestle, KPMG, the DBSA and Nedbank. Cirque du Soleil: […]

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IABC 2012: Day 3

icandiCQ strategist, Tracy Kirchhoffer is in Chicago attending the IABC 2012 World Conference.  The focus at Day 3 of the conference was on branding, social media and the challenges business leaders face in a changing world. Branding: leadership sets the tone You need to cement your customers and staff to your brand, making it more than just […]

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IABC 2012: Day 2

icandiCQ strategist, Tracy Kirchhoffer is in Chicago attending the IABC 2012 World Conference. Follow her on twitter @icandiCQ and stay connected with daily posts on strategic communication, research and ‘all that jazz’… Day 2 Day Two at IABC in Chicago ended with the Golden Quill Awards, which recognises excellence in corporate communication. The Awards were […]

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IABC 2012: Day 1

icandiCQ strategist, Tracy Kirchhoffer is in Chicago attending the IABC 2012 World Conference. Follow her on twitter @icandiCQ and stay connected with daily posts on strategic communication, research and ‘all that jazz’… Day 1: Sunday in the city of Chicago was beautiful and buzzing with people having a wonderful time. I didn’t get to do […]

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Creative Intelligence in Chicago

icandiCQ is at the IABC 2012 World Conference   At icandiCQ we add imaginative innovative inspiration to our clients’ brands. We stay connected with industry best practice, through research, by being members of international strategic communication organisations and attending conferences from the annual Design Indaba to communication summits hosted by Melcrum across the globe. From 24 […]

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Building character for Arrowhead Properties’ brand

Take a smart branding concept, add a dash of CQ (creative intelligence) and you have the winning method for giving ‘character’ to a corporate identity (CI). Communication, marketing and brand agency, icandiCQ, recently incorporated a fun little 2D man into the Arrowhead Properties CI. The result? A brand character that really lives in the Arrowhead […]

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