Leadership lessons, CQ and bits on branding

The IABC world conference 2013 is offering a mix of content suited to various disciplines in the communication profession. Some topics that have stood out over the past two days: transformative leadership, creative intelligence (the CQ that defines our own brand) and brand authenticity, to name but a few. Transformative leadership Monday’s discussion around the […]

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Are you a part of it?

Day one of the IABC world conference kicked off with a presentation by digital expert, Shel Holtz. He addressed two key themes: real-time marketing and social visual communication. Oreo is a prime example of getting real-time marketing right. Here’s what they did during a recent Super Bowl blackout (loadshedding is not a familiar term in […]

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Creativity in the city

On day one of the IABC World Conference, one of the themes being highlighted is the shift to boosting creativity in our industry. As communicators design will become the message – and I’m not talking infographics. The days of design, graphics and photography in support of communication are long gone. Yet many communication and PR […]

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icandi CQ is in the BIG APPLE

As communication and employee engagement experts, we pride ourselves at being on the forefront of global communication trends and strategic insights; which is why our strategist, Ilona Fookes, is in New York  attending the 2013 IABC World Conference taking place from 23 June. The conference draws over 2,000 communicators and marketers from across the world, […]

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