Melcrum Summit: Day 2

Day two of the Melcrum Summit proved to be another day filled with rich content and inspiring case studies. Key topics included – big data and data visualisation, the future of employee research and the agency / client relationship. Michael Silverman from Silverman Research created some controversy among communicators at the Summit when he pointed […]

Continue reading

Melcrum Summit: Day 1

The theme for this year’s Melcrum Summit is ‘The Art and Science of Performance’ – a fitting theme, in a city where art, science and performance is celebrated and showcased. The first day of the Summit was a typically grey and wet day in London, but inside the Millennium Gloucester Hotel, delegates quickly warmed up […]

Continue reading