The communications game is changing faster than many of us realise and businesses either adapt and roll the way the world wants them to roll, or stagnate, and finally regress, into irrelevance.
This was icandi CQ’s core message at a self-hosted “sharing session” held at the Radisson Blu, Sandton, on Friday 22 November 2013. Edgar Nelson, the company’s Managing Director, and Ilona Fookes, its head of strategy, have both attended a raft of global conferences in London and the US in 2013, including Yam Jam, Alitmeter workshop, IABC, Melcrum, and Social Media Strategies Summit.
“We tend to think of social networks as the sole province of private users on personal social networks like Facebook and Twitter,“ said Nelson, “but successful businesses are leveraging social to facilitate massive in-roads into better internal communication.”
Enterprise social networks offer a more accurate acid test of employee engagement than a more typical end-of-year staff survey. In fact, a business can carve out its own best practices by simply analysing hard data on how its employees respond to company communications.
“Imagine being able to monitor internal morale and sentiment, identify natural leaders and move them into management, and segment your communications strategy according to location and division,” said Nelson. “It’s possible. And it works.”