Connecting with call-centre staff

These shift workers need to feel part of the team

It’s hard to connect with your call-centre staff.

Shift work means that really engaging with internal communication and experiencing an immersive workplace is almost impossible.

How we did this at Investec

Karaoke in a call centre Investec tasked us to conceptualise and implement a one-month internal campaign that would educate employees in their 24-hour client contact centre about voice biometrics, in the lead up to the launch to clients.

Our solution

A weekly karaoke challenge, supported by internal marketing and education activities.

The result:

  • More than 80% of staff participated in the karaoke challenge.
  • Within weeks of launching, 92% of clients who interacted with contact centre staff indicated they would be enrolling for voice biometrics.
Posted in Uncategorized.

Interested in more creative intelligence like this?