Internal and external messaging around the company’s strategy on growing investment in Africa.
Project: Internal and external messaging around the company’s strategy on growing investment in Africa. This included developing an internal strategy to create an identity for the Africa unit, and promote and create awareness and understanding of the Africa unit’s function to the rest of the company. Elements included an educational tool, emailers, vide, cellphone-based messaging, posters, magazine article and intranet elements. Externally, an interactive map for the website was developed and marketing material for presentations with clients which included printed material and an interactive PDF for iPad presentations.