Nedbank Greenbacks

Launching Nedbank’s revitalised Greenbacks Rewards Programme website with a multi-pronged internal campaign.

Client:

Client: Nedbank
Project: Launching Nedbank’s revitalised Greenbacks Rewards Programme website internally. To promote the new Greenbacks website to employees, a multi-pronged internal campaign, that aligned to the external campaign was developed. Elements included escalator and elevator branding, activations in canteens, animated walk throughs of the site, educational material (guides and cheat sheets), posters, floor decals and electronic communication.