Nedbank Youth campaign

Launching Nedbank’s exciting new Youth offering, aimed at students called 4me internally.


Client: Nedbank
Project: Launching Nedbank’s 4me Youth campaign internally. Nedbank launched an exciting new Youth offering called 4me, aimed at scholars and students. An integrated campaign was developed that aligned to the external messaging, to create awareness, educate branch staff and gain support from Nedbank employees. The campaign included electronic, print and experiential communication, with building activations and (aligned to the youth theme), ‘party packs’ supported by educational material distributed to all branches.